Digital Marketing Cases - Keding｜AsiaPac - Digital Marketing Agency Asia

Campaign Overview

Keding is a Taiwanese publicly listed company and a leading brand in eco-friendly and healthy building materials, specialising in the production and application of environmental solutions. Leveraging its unique "painted veneer panels" and integrated business model, Keding has established a global marketing and sales network serving hotel and residential clients both domestically and internationally.

Campaign Objectives

Amidst growing global demand for interior building materials, Keding is actively expanding its overseas footprint, planning to recruit potential franchisees across 15–20 countries. We have implemented Meta and Google advertising strategies to achieve the following objectives:

1. Promote Keding's eco-friendly melamine-faced boards and particleboard products
2. Enhance lead conversion rates for international franchisees

Our Digital Marketing Solution

Search Engine Marketing (SEM)

YouTube Video Advertising

Social Media Advertising (Meta)

Campaign Effectiveness

Countries Covered

300K+

Event Form Sign-up

86%

Total Click-through Rate

22%

Lead Acquisition Cost

What makes Keding a successful digital marketing case?

AsiaPac employed localised language communication tailored to each market's characteristics, effectively boosting engagement rates and ad click performance among potential audiences.
Comprehensive analysis of target market demographics, interest categories, and primary economic regions informed precise targeting strategies, elevating lead quality and conversion rates.
Conducted weekly advertising campaigns across 10-20 countries, utilising A/B testing to identify the most effective audience combination strategies and creative material performance.
Simultaneously run advertising campaigns alongside business recruitment activities, precisely directing potential B2B audiences to register for briefings, closely coordinated with event promotions.
Marketing effectiveness demonstrated significant growth with favourable overall campaign returns. Budget scale expanded by 560%, successfully demonstrating overseas market potential for franchise recruitment.

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KEDING

Campaign Overview

Campaign Objectives

1. Promote Keding's eco-friendly melamine-faced boards and particleboard products

2. Enhance lead conversion rates for international franchisees

Our Digital Marketing Solution

Search Engine Marketing (SEM)

YouTube Video Advertising

Social Media Advertising (Meta)

Campaign Effectiveness

What makes Keding a successful digital marketing case?

AsiaPac employed localised language communication tailored to each market's characteristics, effectively boosting engagement rates and ad click performance among potential audiences.

Comprehensive analysis of target market demographics, interest categories, and primary economic regions informed precise targeting strategies, elevating lead quality and conversion rates.

Conducted weekly advertising campaigns across 10-20 countries, utilising A/B testing to identify the most effective audience combination strategies and creative material performance.

Simultaneously run advertising campaigns alongside business recruitment activities, precisely directing potential B2B audiences to register for briefings, closely coordinated with event promotions.

Marketing effectiveness demonstrated significant growth with favourable overall campaign returns. Budget scale expanded by 560%, successfully demonstrating overseas market potential for franchise recruitment.

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