DETAILS
The Ultimate Cross-Border Playbook: Connecting with Chinese Consumers through Xiaohongshu & OOH
12 Jun 2025 (Thu)
1:00-3:00pm
Digital marketing, media and advertising enthusiasts
PIC Creative Space, Wisma Staco (Jalan Casablanca Kav. 18, South Jakarta, Indonesia)
+62 21 5095 5673
DIGITAL MARKETING SEMINAR
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China, one of the largest consumer markets, offers significant growth opportunities for brands, especially as many consumers seek new products, services and experiences. However, capturing their attention in a competitive landscape is challenging. Out-of-Home advertising (OOH) and Xiaohongshu (XHS) have emerged as key marketing channels, offering effective ways to engage Chinese consumers, enhance brand visibility, and drive customer acquisition.


Join us for a transformative seminar where, alongside industry experts from City Vision, we will spotlight the power of Out-Of-Home (OOH) advertising to build strong brand awareness. Discover how to leverage targeted Chinese social media strategies—especially on Xiaohongshu—to drive meaningful engagement. This seminar will equip you with the latest marketing trends, cultural nuances, key metrics, and proven practices to thrive in China’s competitive market.


Grasp your golden opportunity to:                   

  • Explore popular OOH ad formats & geographic targeting to select the optimal advertising placements in Indonesia

  • Obtain the winning formula for Xiaohongshu marketing - content creation, community building, precise targeting, KOL partnership, etc.

  • Delve into other leading platforms like WeChat, Douyin, and Weibo & adeptly harness their full potential for your maximum marketing effort

  • Learn best practices via cross-industry case studies

  • Expand your professional network with industry players


Don't miss this exclusive gateway to unlock the secrets of China digital marketing and reach your destinated Chinese consumers in Indonesia. Whether you are a marketer, business owner, or simply interested in innovative marketing strategies, this seminar is designed for you.

Details:

Date: 12 June, 2025 (Thu)

Time: 13:00 - 15:00

Language: Bahasa Indonesian, English

Location: Location: PIC Creative Space, Wisma Staco (Jalan Casablanca Kav. 18, South Jakarta, Indonesia)

Fee: Free


*Pre-registration is required for this event. Confirmation email will be sent upon successful registration.