Background
Cashing Pro started its business in HK in 2012 and seeks to differentiate itself with flexible and diverse financial service with high standard. They use digital as the ONLY marketing channel.
OBJECTIVES
Raise brand awareness by maximizing brand exposure in HK market
Boost website traffic and increase enquiries and quality leads
Increase sales volume & lower CPA
RESULTS
260%%
200%%
75%%
56%%
OATH Big Idea Chair Awards Best Search Campaign Merit 2018
Google Premier Partner Awards Search Innovation Award 2018 Top 3
What makes it a successful campaign ?
Conversion-driven search strategy with multifunctional ad groups and 100+ converting keywords serving different missions
Right targeting with right time and channels maximized brand exposure & drove high quality leads
Display ad’s power fully optimized to reach every potential customer
Impactful emotional branding on social platforms that brought readership & engagement
Channels
SEM | Yahoo Native Ad | Display Ad | Social Media Ad | Page Management
What does Cashing Pro say about us
It’s our great pleasure to maintain a good partnership with AsiaPac team. With their comprehensive data analysis, industry knowledge and updated information in digital marketing, we always have great ideas on how to improve our social media platform.
