Out-of-home Advertising (OOH) in Indonesia: Why It Works and How to Get Started
19 Sep , 2025
In Indonesia, the streets, malls, and public transportation stations are more than just everyday places—they are an integral part of daily life. People spend hours outside commuting, shopping, and socializing. That’s why Out-of-Home (OOH) advertising is so powerful here: it reaches people where they already are, every single day.
AsiaPac Group, your strategic OOH advertising agency in Indonesia, dives into the dynamic pulse of the nation’s cities to unlock high-impact opportunities for your brand. In this article, we’ll explore:
Why Work with an OOH Advertising Agency in Indonesia?
Why Does OOH Work in Indonesia?
Popular OOH Advertising Formats
Estimated OOH Pricing in Indonesia (2025)
Why Choose Us As Your OOH Partner?
1. Why Work with an OOH Advertising Agency in Indonesia?
Partnering with an experienced OOH agency in Indonesia helps ensure your campaign is not only seen but also remembered. From LED billboards and commuter ads to building screens and airport placements, a reliable agency will guide you in location selection, negotiation, permit acquisition, creative execution, and post-campaign reporting.
Whether you are launching in Indonesia for the first time or expanding across key cities like Jakarta, Bali, Surabaya, or Medan, OOH (especially pDOOH) gives you visibility in all the right places.
Today’s OOH is more than just static billboards. We are now in the age of Programmatic Digital Out-of-Home (pDOOH) where your ads can show up in the right place, at the right time, with the right message. Powered by real-time data, pDOOH helps brands stay relevant, flexible, and effective.
2. Why Does OOH Work in Indonesia?
2.1. A Captive, High-Traffic Audience
Indonesia’s urban dwellers spend a lot of time outside. In Jakarta, over 4.4 million daily commuters navigate the streets for work, shopping, dining, and socializing. These long commutes are the perfect moment to engage an attentive audience already interacting with their surroundings, making it ideal for impactful brand messaging.
2.2. Unskippable, Always-On Advertising
Out-of-Home (OOH) advertising ensures visibility that cannot be overlooked. Unlike online ads, OOH placements on building screens, public transit, or prominent LED billboards deliver repeated exposure without the risk of being skipped. This consistent presence strengthens brand recall and fosters lasting consumer connections.
2.3. Dynamic Targeting Through pDOOH
With programmatic tech, your campaign becomes smarter. pDOOH allows real-time targeting based on:
Time of day
Weather conditions
Audience demographics
Location patterns
Building Screens OOH with triggers displays different ads at different times.
3. Popular OOH Advertising Formats
We provide a full range of OOH media placements tailored to different environments and audience segments, including:
3.1. Roadside Billboards
Choose from mega, medium, or small static and digital billboards in Indonesia across Sudirman, MH Thamrin, SCBD, and other prime locations. Mega billboards deliver bold visibility, while medium and small formats offer localized engagement. Digital displays enable vibrant, real-time content to captivate passersby. With millions commuting daily, these placements ensure consistent exposure, boosting brand recall.
Roadside Billboard in Jakarta Protocol Area
3.2. Commuter Ads
Advertise on MRTs, LRTs, and TransJakarta buses, reaching millions of daily commuters across their busy routes. With over 4.4 million passengers navigating the city, these transit systems offer extensive reach in high-traffic areas. From vibrant bus wraps to digital screens inside MRT and LRT stations, your brand can deliver captivating messages to a diverse audience of professionals, students, and tourists. Ensure lasting impact with consistent, unmissable exposure.
Vibrant full-body train wrap advertising, transforming the entire train into an eye-catching brand showcase.3.3. Building Screens
Large digital screens on malls, office buildings, and public centers offer high-visibility placements for dynamic ads. These high-visibility placements offer dynamic, eye-catching ads that engage diverse crowds. With vibrant, programmable displays, brands can showcase captivating content that drives engagement and boosts recall. Perfect for delivering real-time, targeted messages, these screens ensure your campaign stands out in high-traffic areas.
Building Screens OOH in Office Building 3.4. Urban Ride Wraps
Taxi and ride-hailing vehicle wraps offer mobile exposure across city streets, as these vehicles navigate high-traffic areas, they deliver consistent, eye-catching exposure to diverse audiences throughout the day. From commuters to shoppers, your message reaches urban dwellers on the move, ensuring broad reach and strong brand recall. Perfect for impactful, on-the-go campaigns, vehicle wraps offer a flexible, high-visibility solution.
Taiwan Tourism Car Wrap Branding in Jakarta
4. Estimated OOH Pricing in Indonesia (2025)
While exact pricing depends on location, duration, and format, here's a general guide to help you plan your budget:
| OOH Format | Estimated Monthly Cost (IDR) | Location Highlights |
| Mega Billboard | 300 million | Sudirman-Thamrin |
| Roadside Billboard | 185 million | Tulodong Atas/Senopati |
| Commuter Line | 20 million / carriage | Hand Grip, Inside Door or Ceiling Panel |
| MRT | 385 million / carriage | Whole one carriage branding |
| Trains | 485 million / carriage | Body Branding of KAI Agro Bromo |
| Transjakarta Bus | 420 million / vehicle | Half-body branding |
| Car Wrap | 10 million / car | Full wrap |
| MRT Station pDOOH | 250,000 IDR per CPM | CPM based |
| Airport | 485 million | T3 Digital Immigration Lane |
When it comes to billboard advertising in Jakarta, there are often minimum duration requirements to consider. Different industries may also need to submit specific documents or obtain certifications before placing ads, especially on digital billboards in Indonesia. Navigating these regulations can be complex, particularly for first-time advertisers or international brands unfamiliar with local protocols. We will help you navigate all the requirements and manage the entire process, so you can focus on your campaign while we handle the logistics.
4. Why Choose Us As Your OOH Partner?
We are Indonesia’s premier provider of Digital Out-of-Home (DOOH) solutions and a trusted partner for Out-of-Home (OOH) advertising, providing end-to-end support from location planning and media buying to creative execution and post-campaign reporting. Here’s how we help you succeed:
Nationwide Coverage — Jakarta, Bali, Bandung, Surabaya, and more
Wide Selection — Hundreds of billboards and screen locations
Full-Service Support — From creative adaptation to reporting
Competitive Pricing — More exposure at lower cost
OOH in Indonesia Summary
Indonesia’s vibrant urban life, with millions commuting daily, makes Out-of-Home (OOH) advertising highly effective. Eye-catching formats like billboards, commuter ads, and building digital screens capture attention where people live and move. Partnering with a trusted OOH agency ensures impactful, memorable campaigns that resonate across Indonesia’s dynamic cities.
At AsiaPac & AdTechInno, We are your one-stop outdoor advertising agency in Indonesia, here to make your campaign seamless from start to finish. We provide the most confident Out-of-Home (OOH) media buying in Indonesia, ensuring your brand shines with ease.From Jakarta’s busiest streets to Bali’s most visited hotspots, we help you secure the most strategic placements, whether you are looking for LED billboard rental in Jakarta, high-impact commuter ads in Indonesia, or targeted OOH media buying across the country. Click here to get your free proposal now!
About AsiaPac Net Media
With an extensive digital marketing experience of serving more than 5,000 clients across the region in sectors such as education, travel and hospitality, retail, finance, Government and others, AsiaPac Group’s expert team is highly recognized for the excellence in providing performance-driven services to customers from Hong Kong, Taiwan and the PRC, and global corporates targeting Asia markets. AsiaPac has local offices across Asia Pacific regions, including Hong Kong, Mainland China, Taiwan, Japan, Korea, Singapore, Malaysia, Thailand, Vietnam, and Indonesia. If you’d like to learn more about AsiaPac and the work we’ve done, visit our cases page. For more information on AsiaPac and our services, please contact us at info@asiapac.com.hk/ info@adtechinno.com.
