AsiaPac Group Celebrates 3rd Year as Xiaohongshu Partner

20 Feb , 2025

As a proud Tier 1 Partner of Xiaohongshu, AsiaPac Group reinforces its position as a regional digital marketing leader. This continued partnership allows us to harness the unique algorithm and user base of the Xiaohongshu platform, combined with our extensive AI technology and digital expertise across 11 Asia-Pacific countries as an overseas reseller.

AsiaPac Group delivers comprehensive Xiaohongshu marketing services, assisting brands in engaging users both in China and internationally. Our offerings include business account creation and management, AI-driven KOL matching solutions, and a localized, diverse lifestyle-based content creation. Additionally, we provide SEO content seeding, keyword filtering, precise ad deliveries, and performance reporting for continuous optimization.

As one of the leading social media platforms for global Chinese speakers, boasting over 300 million monthly active users in 2024, Xiaohongshu continues to serve as a vital bridge connecting brands with consumers. With travel, services, and both fast-moving and long-lasting consumer goods emerging as top industries, brands must adapt to ongoing trends and new advertising formats through omnichannel marketing in 2025 to effectively reach their target audiences.

To leverage omnichannel marketing, essential strategies include raising brand awareness through official branded account content, collaborating with influencers, and actively promoting user-generated content (UGC), which plays a pivotal role in shaping consumer choices. Organising various branded promotions, such as “Splash Ads” and “Consolidated Pages”, can significantly enhance online reach and impressions. The platform has also increased its emphasis on e-commerce integration and offline promotions, encouraging brands to merge their online and offline presence through initiatives like pop-up stores and events. Utilizing private messaging and seamless mini-program integration can foster more meaningful interactions with users. Finally, positioning the brand as a valuable search engine resource will enhance visibility in user searches, ensuring maximum impact on Xiaohongshu in 2025.

Interested in learning more about Xiaohongshu? Join us at our upcoming APAC Seminar Tour to discover more about both AsiaPac Group and Xiaohongshu’s services. Let us help you navigate this dynamic landscape!

For more information about our digital marketing solutions, please don't hesitate to contact us at +852 2771-7595 or via email at info@asiapac.com.hk / info@adtechinno.com