AsiaPac Group Celebrates Another Milestone with the Tokyo Leg of the APAC Seminar Tour
9 Dec , 2024
Following the remarkable turnout at our recent seminar in Seoul, AsiaPac Group is excited to share the success of our APAC Seminar Tour at our event in Tokyo, Japan. This event featured Ms. Cathy Wu from Xiaohongshu, along with our dedicated Japan business development team, Yuta Kannyo and Patrick Qin.
This seminar provided an exceptional opportunity to explore the dynamic relationship between Japan and China, highlighting the crucial role the Chinese market plays in Japan’s economy. With China being a significant source of visitors and home to the largest expatriate population in Japan, understanding this market is essential for businesses and marketers seeking to thrive in the region.
Tokyo Seminar Highlights:
Insights into the 1.09 billion Chinese consumer market and its significance for Japan, including effective engagement strategies.
How users leverage Xiaohongshu as a lifestyle encyclopedia and travel search engine, with a 1021% increase in overseas travel interest.
Strategies for engaging Xiaohongshu users throughout their journey—from pre-trip discovery and research to in-trip exploration and bookings, and finally, post-trip documentation and sharing.
Employing KBFS strategy to navigate Chinese users’ decision-making journeys. Effectively targeting travelers and expatriates in Japan, who generally possess medium to high spending power.
Strategically utilizing popular Chinese social media platforms to conduct cross-border and cross-platform marketing campaigns, employing innovative content strategies to maximize reach and engagement for specific Chinese audiences.
Our commitment to performance-driven campaigns has led us to forge partnerships with 16 prestigious platforms, including Xiaohongshu, The Trade Desk, and Weibo. We take pride in having served over 5,000 satisfied clients, each benefiting from tailored digital marketing strategies that drive measurable results. We remain dedicated to achieving results in today’s fast-paced advertising landscape, so stay tuned for more exciting events as we continue our APAC Seminar Tour!
For more information about our digital marketing solutions, please don't hesitate to contact us at +852 2771-7595 or via email at info@asiapac.com.hk / info@adtechinno.com.
