2025 Chinese Brands Going Global – AsiaPac Group & The Trade Desk Reveal Winning Cross-Border Strategies in Recent Seminar

14 Apr , 2025

AsiaPac Group was honored to co-host this insightful seminar with our partner, The Trade Desk, sharing actionable strategies for Chinese brands expanding globally. The discussion focused on harnessing programmatic advertising for maximum impact, aligning with international brands through data-driven media planning, and building long-term brand equity beyond short-term traffic gains.

We extend our sincere gratitude to our distinguished speakers: Bonnie Hung (The Trade Desk), along with our digital experts Yoyo Zhu and Josefina Ho, who delivered powerful insights on cross-border success. The seminar highlighted how brands can navigate the complexities of global expansion while staying agile in dynamic markets.

Key Highlights:

• Global Expansion Framework - Successful cross-border expansion requires geospatial presence, value chain upgrades (tech/brand exports), and hyper-localized operations.
  

• Consumer-Centric Approach - 59% in HK prefer blended shopping; 60% of Singapore e-commerce is cross-border; 80% of Thailand buyers discover via social media.

• Winning Digital Strategies - Programmatic advertising (via The Trade Desk), AI-driven localization, and OOH/CTV ad integrations for maximum impact.

• Future-Proof Playbook - Combine first-party data with local insights, prioritize brand equity over traffic, and maintain agility in dynamic markets.

• Tech-Enabled Globalization - Leverage platforms like Meta, TikTok, YouTube and programmatic DSPs for precision targeting across APAC.
  

As digital ecosystems evolve, Chinese brands must act decisively - leveraging AI, localized data, and open-web advertising to transform global ambitions into lasting success. AsiaPac Group stands ready to guide this journey, providing comprehensive cross-border solutions that seamlessly bridge physical and digital marketing channels.

With a proven track record of 5,000+ successful brand campaigns, AsiaPac Group combines AI-driven insights, omnichannel strategy, and deep local market expertise to transform global ambitions into tangible business outcomes. 

Ready to expand your brand's global presence? Partner with us to develop a borderless marketing strategy that drives international success!

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For more information about our digital marketing solutions, feel free to contact us at:
Phone: +852 2771-7595
Email: info@asiapac.com.hk / info@adtechinno.com