Unlocking China’s Tourism Market: AsiaPac Group, Xiaohongshu & Goldsun Media Reveal Winning Strategies in Vietnam Seminar

31 Mar , 2025

AsiaPac Group successfully hosted an exclusive seminar in Ho Chi Minh City, Vietnam, partnering with Xiaohongshu (China’s top lifestyle platform) and Goldsun Media (Vietnam’s OOH advertising leader). The event unveiled data-driven strategies to help Vietnamese travel brands capture China’s booming tourism market through integrated digital-OOH campaigns.

We sincerely thank our distinguished guest speakers— Ms. Helen Kwok (Xiaohongshu) and Ms. Nguyen Thi Tuan Anh (Goldsun Media)—for sharing their industry digital expertise and actionable insights. The seminar showcased the power of integrated OOH solutions and Xiaohongshu’s rich content ecosystem, offering brands resh ways to amplify their messaging and engage audiences effectively.

Vietnam Seminar Highlights

Xiaohongshu’s Content-Driven Growth Framework:

• Leverage Xiaohongshu's creator ecosystem and search-driven platform to build authentic brand narratives through trending content like urban exploration, local food, and hyperlocal experiences.
  

• Engage next-gen travelers—from adventure seekers to cultural explorers—with tailored content in high-performing verticals like lifestyle documentation, culinary journeys, and shopping guides.

• Maximize visibility by optimizing for viral trends and search algorithms while focusing on the platform's most engaging content formats to drive conversions.
  

Goldsun Media’s OOH Capabilities:

• The global digital OOH market is projected to grow from $23.06 billion in 2024 to 46.79 billion by 2029, reflecting a strong 15.2% CAGR, with Vietnam's DOOH segment expected to reach $32.6 million by 2025.

• With network spans 1,200+ strategically placed billboards across 35 Vietnamese provinces and 10 major airports, offering advertisers unparalleled nationwide coverage and visibility.

• The unique "spring compression" effect of OOH advertising captures over 80% of audience attention in high-traffic areas, directly influencing consumer purchase decisions and brand recall.

AsiaPac Group’s Cross-Border Solutions:

Vietnam travel brands can achieve global reach by blending high-impact OOH placements with precision digital targeting—delivering market-specific messaging that bridges physical and digital touchpoints. Our synchronized campaigns create unified brand experiences, from eye-catching billboards in key travel hubs to engaging social media activations, ensuring consistent storytelling across every customer interaction.

With partnerships across 16+ top Chinese platforms, including Xiaohongshu and Douyin, AsiaPac Group empowers brands with data-driven, results-focused campaigns. We’ve helped 5,000+ brands achieve their marketing goals and connect with Chinese consumers to date.

Join Us on Our APAC Seminar Tour!

Follow our AsiaPac Seminar Tour as we bring cutting-edge insights to cities across APAC. Discover how Chinese platforms can help you engage Chinese travelers and drive growth. Let’s unlock the full potential of China’s tourism market together!

For more information about our digital marketing solutions, feel free to contact us at:
Phone: +852 2771-7595
Email: info@asiapac.com.hk / info@adtechinno.com