AsiaPac Shares 4 Key AI Marketing Technologies & Omnichannel Strategies to Empower Brands in Effective Cross-border Expansion

10 Sep , 2025

As Asia-Pacific's leading AI-driven omnichannel digital marketing technology company, AsiaPac was recently honoured to engage in an in-depth interview with Capital Magazine. We shared how our data-driven AI innovations are revolutionising marketing, enabling clients to precisely target audiences and achieve exceptional advertising results.

Amidst the rapid evolution of AI technology, we deeply understand the critical importance of maximising data value. Through our four proprietary AI SaaS platforms—OptAdEasy, KOOLER AI, Kolsify, and APHub—AsiaPac delivers comprehensive digital marketing solutions. These platforms span advertising optimisation, KOL management, virtual digital human creation, and intelligent ad placement, empowering brands to precisely reach target audiences across diverse channels.

OptAdEasy, specifically engineered for Meta and Google Ads, employs machine learning to analyse advertising performance data in real-time, automatically generating optimisation recommendations. KOOLER AI synthesises insights from 200,000 KOLs across ten markets including Mainland China, Hong Kong, Macau, Taiwan, Japan, and South Korea. Kolsify leverages advanced face-swapping technology to generate lifelike virtual personas. APHub integrates online and offline advertising platforms, supporting real-time bidding across over 80 advertising exchange platforms.

As omnichannel marketing emerges as an unignorable trend, we have successfully assisted numerous renowned brands in achieving breakthrough growth. For instance, in our collaboration with multinational investment management firm, Invesco, we implemented a bespoke omnichannel strategy. This involved deploying outdoor advertising in Hong Kong's prime commercial districts and high-footfall locations, combined with social media and digital advertising campaigns, effectively elevating the brand's visibility within Hong Kong's investment market.

For the self-care brand Enchanteur, we executed not only online advertising, influencer marketing, and social media operations, but also handled product packaging design, television commercials, outdoor advertising placements, and offline booth activities. This comprehensive approach significantly elevated brand awareness and drove sales conversions.

Addressing the needs of Asia-Pacific brands entering the Chinese market, we provide in-depth localisation advice. We believe brands must deeply understand the characteristics of major Chinese platforms, such as Xiaohongshu's focus on ‘planting seeds’ and Douyin's emphasis on entertainment and creative content. Simultaneously, content localisation is key to success, requiring the integration of limited-time promotions tied to Chinese festivals and avoiding content that does not align with the local context. We have successfully assisted multiple international brands, including Ascott and BigC, in establishing deep connections within the Chinese market.

Regarding overseas expansion services, we recently facilitated the successful entry of Chinese motorcycle brand OMOWAY into the Indonesian market. Through a localised omnichannel strategy encompassing digital advertising, outdoor advertising, influencer marketing, and press release composition, we effectively elevated the brand's local visibility and consumer engagement, enabling it to establish a firm market foothold.

Since our establishment in 1996, AsiaPac has expanded across 11 regions in Asia, consistently dedicated to assisting Asian brands reach global audiences while assisting international brands in entering Asian markets. We deeply understand the cultural translation challenges faced by Asian brands going global, as well as the adaptation difficulties encountered by international brands during localisation. Leveraging our deep insights and extensive experience across Asia-Pacific markets, we deliver tailored solutions that genuinely meet local market demands.

Looking ahead, AsiaPac will continue strengthening the integration of AI technology with omnichannel marketing to expand across the Asia-Pacific region. We plan to further invest in AI SaaS platform R&D, enhance data integration and analytics capabilities, and reinforce integrated online-offline marketing solutions. We believe that combining innovative technology with localised insights will create greater market value for brands, helping clients maintain competitive advantage in the rapidly evolving digital landscape.

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About AsiaPac Net Media

AsiaPac Net Media Limited is the Asia-Pacific region's leading AI-driven omnichannel digital marketing technology company, delivering comprehensive marketing solutions spanning data analytics and strategy formulation to cross-channel advertising. Since its establishment in 1996, the company has assisted numerous brands in achieving cross-border growth and market expansion, dedicated to enabling precise marketing and business growth through innovative technology. For more information on AsiaPac and our services, please contact us at info@asiapac.com.hk/ info@adtechinno.com.