AsiaPac Taiwan Collaborates with Xiaohongshu and The Trade Desk for a Successful Cross-Border Marketing Seminar
24 Feb , 2025
AsiaPac Group recently partnered with Xiaohongshu and The Trade Desk for a successful cross-border marketing seminar in Taipei, focusing on the Asia-Pacific market. The event featured guest speakers including Dodo Kwong from Xiaohongshu’s Cross-Border Business Development Team and Dennis Chin, Sales Director at The Trade Desk, along with Peter Wu, Business Strategy Director and Michelle Tsang, Senior Digital Marketing Manager (Social Media) from AsiaPac.
In the seminar, AsiaPac Group also shared new trends in the Asia-Pacific market, emphasizing the importance of understanding local social media usage, and habits on platforms for brands to understand and penetrate local markets. Xiaohongshu provided an in-depth analysis of its unique seeding ecosystem, showcasing the powerful influence of combining notes and searches. Meanwhile, The Trade Desk offered the latest insights into open web advertising technology, highlighting how data-driven advertising strategies can achieve efficient conversions. The practical case studies presented by the three parties demonstrated the limitless possibilities of cross-border marketing.
Highlights from the Taipei Seminar:
Asian Consumer Trends: Personal care and beauty product sales grew by 45%; apparel, footwear, accessories, outdoor products, and toys for infants and toddlers grew by 30%; and electronics sales increased by 19%.
Xiaohongshu User Profile in Hong Kong, Macau, and Taiwan: Primarily consist of young and middle-aged users with stable consumption levels and strong purchasing power. They prefer content related to lifestyle records, food, fashion, and entertainment.
Xiaohongshu User Profile in Southeast Asia: Most users are predominantly middle-aged, with a high interest in food and travel.
Efficient Strategy of Information Flow + Search Interception: Product exposure encourages users to search for brands, with an average of 70% of users searching for content or products daily, enhancing effectiveness.
Evolution of DOOH: From audience path advertising layout → programmatic precision targeting → AI advertising technology for device ID remarketing, integrating omnichannel strategies to deepen brand awareness among users.
Fully Utilizing Online & Offline Marketing Channels: Content direction, creative materials, and precise targeting strategies to drive effective integrated marketing activities in the Asia-Pacific region.
Brands often feel anxious when facing the uncertainties of going global, highlighting the need for a professional team with rich cross-border experience and deep local market knowledge for strong support. With solid partnerships with internationally renowned platforms such as Xiaohongshu and The Trade Desk, AsiaPac Group has successfully assisted over 5,000 clients in expanding into global markets, earning high satisfaction and trust, and becoming the best support for brands venturing abroad! Stay tuned for our next seminar, where we will bring you more exciting content!
For more information about our digital marketing solutions, please don't hesitate to contact us at +852 2771-7595 or via email at info@asiapac.com.hk / info@adtechinno.com.
