China, one of the largest consumer markets, offers significant growth opportunities for brands, particularly as many Chinese travelers seek new destinations. However, capturing their attention in a competitive landscape is challenging. Out-of-Home advertising (OOH) and Xiaohongshu (XHS) have become key marketing channels, providing effective ways to engage Chinese travelers, enhance brand visibility, and drive customer acquisition.

Join us for a transformative seminar where we, together with industry experts from Xiaohongshu & Goldsun Media, will illuminate the path to mastering China’s digital marketing realm, and equip you with the latest marketing trends, cultural nuances, key metrics, and proven practices to thrive in China’s competitive digital market.

Grasp your golden opportunity to:                   

• Explore the behavior and preferences of Chinese travelers in Vietnam

• Obtain the winning formula for Xiaohongshu marketing - content creation, community building, precise targeting, KOL partnership, etc.

• Explore popular OOH ad formats & geographic targeting to select the optimal advertising placements

• Delve into other leading platforms like WeChat, Douyin, and Weibo & adeptly harness their full potential for your maximum marketing effort

• Learn best practices of OOH & Xiaohongshu via cross-industry case studies

• Expand your professional network with industry players

Don't miss this exclusive gateway to unlock the secrets of China digital marketing and reach your destinated Chinese travelers in Vietnam. Whether you are a marketer, business owner, or simply interested in innovative marketing strategies, this seminar is designed for you.

Details:

Date: 28 Mar 2025 (Fri)

Time: 14:00 - 16:00 (Reception Opens at 13:30)

Location: Hello World Saigon (92A Nguyen Huu Canh St., Ward 22, Binh Thanh District, Ho Chi Minh City, Vietnam)

Language: Vietnamese, English

Fee: Free

*Pre-registration is required for this event. Confirmation email will be sent upon successful registration.