As one of the world’s largest consumer markets, China stands out with its distinctive landscape and platforms that present unparalleled growth opportunities for brands. However, brands face the challenge of standing out in a competitive market, especially when it comes to attracting Chinese travellers' attention. Out-of-Home advertising (OOH) and Xiaohongshu (XHS) have emerged as two of the most powerful marketing channels available today, offering unique opportunities to engage Chinese travellers, enhance brand visibility, and drive customer acquisition.

Join us for a transformative seminar where we, together with industry experts from Xiaohongshu & Plan B Media, will illuminate the path to mastering China’s digital marketing realm, and equip you with the latest marketing trends, cultural nuances, key metrics, and proven practices to thrive in China’s competitive digital market.

Seize this unique opportunity to:                      

• Discover the intricacies of Chinese consumers' behaviours and preferences in Thailand

• Obtain the winning formula for Xiaohongshu marketing - content creation, community building, precise targeting, KOL partnership, etc.

• Explore popular OOH ad formats & geographic targeting to select the optimal advertising placements

• Delve into other leading platforms like WeChat, Douyin, and Weibo & adeptly harness their full potential for your maximum marketing effort

• Learn best practices of OOH & Xiaohongshu via cross-industry case studies

• Expand your professional network with industry players

Details:

Date: 7 Feb 2025 (Fri)

Time: 14:00 - 16:00 (Reception Opens at 13:30)

Location: Location: Victor Club at Samyan Mitrtown7/F, Mitrtown Office Tower, 944 Rama 4 Road, Wangmai, Pathumwan, Bangkok 10330 (MRT Samyan Station Exit 2)

Language: Thai, English

Fee: Free

*Pre-registration is required for this event. Confirmation email will be sent upon successful registration.